Will Martyka
Sales Strategist | CRM Builder | Workflow Automator
About
I’m a Sales Operations and Revenue Operations systems builder with over 5 years of experience designing CRMs, automating workflows, and enabling sales teams. I’ve led end-to-end GTM process design—from CRM architecture and onboarding flows to sales cadences and JIT procurement systems.
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As a founding team member at ATX Solar, I built scalable infrastructure using Monday.com, Salesforce, Zapier, and OpenSolar, supporting both inside sales and field operations. I’ve also created proposal tools, implemented lead routing automations, and launched weekly KPI dashboards aligned to revenue targets.
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I'm now seeking opportunities to help a high-growth startup or SaaS company build out scalable GTM systems that connect sales, operations, and data. I thrive where builder mindset meets execution, and where automation frees up teams to focus on closing, not chasing.
Education
Michigan State University College of Engineering
B.S. in Applied Engineering Sciences (concentration in Supply Chain Management)
3.75 GPA
May 2019
Skills
Director of Operations & Founding Team Member
ATX Solar
November 2020 - Present
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Built and deployed fully automated CRM system using Monday.com.
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Integrated website lead capture via Zapier to CRM for instant tracking.
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Scheduled team members based on projected job times and labor budgets.
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Used JIT procurement strategy with supplier email automations.
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Created OpenSolar proposals, Excel models, and Python-based calculators.
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Managed weekly reporting and monthly performance reviews.
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Sourced vendors, built onboarding systems, and maintained Google/social platforms.• Built outbound lead contact strategy for inside sales team including scripting, templates, and multi-touch cadence.
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Sourced and implemented PhoneBurner to automate call cadences and improve rep throughput.
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Sourced Vocal Video to collect, produce, and deploy customer testimonials for trust-building and social proof.
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Identified and leveraged Quicklead Finder to build B2B lead lists (solar, insurance, roofing) to pursue channel and subcontractor partnerships.